What the Spiders Know
I had the pleasure of speaking about social media to two PR classes at the University of Maryland last week. They’re smart students, and they’re just starting to explore social media. Almost all of...
View Article5 Must-Know Things About SEO
Is your Web site optimized, or do you mostly just have random people dropping by? I was on another very useful MarketingProfs Webinar yesterday, this time on the topic of SEO essentials. Janet Driscoll...
View ArticleIs Mobile Search Different?
Is mobile search different? Neicole Crepeau pointed me to some interesting statistics about how people search when they’re using their mobile phones. One statistic, in particular jumped out at me: 40...
View ArticleHow to Use Hashtags
In the search engine optimization (SEO) world, there are “white hat” and “black hat” tactics. Google has spent the last couple of years tackling keyword stuffing, link baiting, and other such black-hat...
View Article24 Business Reasons to Use YouTube
“In many ways, just as Amazon has reinvented the book publishing space, YouTube has reinvented the video production and distribution space.” –Jason Miles, YouTube Marketing Power Twenty-fourteen is...
View ArticleAre Lists the Future of Search?
My mouse was driving me crazy. I changed the battery, cleaned the bottom, and even tested multiple mouse pads — and it was still sluggish with periods of just not working at all. So I wised up, went...
View ArticleThese Four 2017 Internet Trends Are About the Findability of Your Brand
Mary Meeker’s 2017 Internet Trends report is out, and it packs a punch. In addition to providing an overview, the slides cover eight key topics: online advertising interactive games (including product...
View ArticleThe Evolution of Search
How do you search for information? I’ve been thinking a lot lately about search. I’ve been reading about search engines and filter bubbles (hint: Bing is better at filtering out alternative facts),...
View ArticleWhy Voice Search is the Future of Findability and Sales
Voice search is growing, and we’re gradually moving away from keywords to semantic (and natural-language) search. In the process, search engine optimization (SEO) is about to get a lot more...
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